We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of consumer research V. 39, 1-4 (2012).
Prif Awdur: Sela, Amer
Fformat: Erthygl
Iaith:English
Pynciau: