We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.
| Publicat a: | Journal of consumer research V. 39, 1-4 (2012). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of consumer research V. 39, 1-4 (2012). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |