We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

গ্রন্থ-পঞ্জীর বিবরন
প্রকাশিত:Journal of consumer research V. 39, 1-4 (2012).
প্রধান লেখক: Sela, Amer
বিন্যাস: প্রবন্ধ
ভাষা:English
বিষয়গুলি:
Consumer attitudes.
Language.
Brand equity.
Perceptions.