We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of consumer research V. 39, 1-4 (2012).
المؤلف الرئيسي: Sela, Amer
التنسيق: مقال
اللغة:English
الموضوعات:
Consumer attitudes.
Language.
Brand equity.
Perceptions.