Conjoint analysis and discrete choice experiments for quality improvement.
Conjoint analysis and discrete choice experiments, which were developed in fields such as marketing and economics, are useful for understanding the voice of the customer to guide quality-improvement efforts. Unfortunately, these methods have received relatively little attention in the quality area....
| Publicado no: | Journal of Quality Technology 45, 1 (2013). |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | English |
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