Boy Abunda's myth as presented in the Bear Brand "Laki sa Gatas" commercial a semiotics analysis
"This study discussed the myths created and propagated by the Bear Brand "Laki sa Gatas" commercial and how it reinforced dominant societal codes. The study was chosen because it condensed the life of Boy Abunda in thirty (30) seconds, and used it in order to sell a commercial product...
| Main Author: | |
|---|---|
| Resource Type: | Thesis |
| Language: | English |
| Published: |
2012.
|
| Subjects: |
College of Mass Communication (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| MC-1960TH | LG 993.5 2012 M3 T44 | (2012) | Room-use Only | On-Shelf |