Why do some business relationships persist despite dissatisfaction? A social exchange review.

Why do some business relationships persist despite dissatisfaction? A social exchange review.

מידע ביבליוגרפי
הוצא לאור ב:Asia Pacific management review V. 17, 1,3-4 (2012).
מחבר ראשי: Yanamandram, Venkata
פורמט: Article
שפה:English
נושאים:
Social exchange theory.
Dissatisfied customer.
Business to business, Service.