From preliminary ideas to corroborated product definitions managing the front end of new product development.

From preliminary ideas to corroborated product definitions managing the front end of new product development.

Bibliographic Details
Published in:California management review V. 54, 1,3,4 (2011-12).
Main Author: Floreu, Henrik
Format: Article
Language:English
Subjects:
Management science.
Production planning.
Product development.