Online advertising and congruency effects it depends on how you look at it.

Detalhes bibliográficos
Publicado no:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Autor principal:	Janssens, Wim
Formato:	Artigo
Idioma:	inglês
Assuntos:	Impact analysis. Web sites. Online advertising.