On the effectiveness of ego- and other-focused ad-evoked emotions the moderating impact of product type and personality.
| Argitaratua izan da: | International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012). |
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| Egile nagusia: | |
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Gaiak: |