A goal-based model of product evaluation and choice.

Bibliografiset tiedot
Julkaisussa:	Journal of consumer research V. 39, 1-4 (2012).
Päätekijä:	Van Osselaer, Stijn M.J
Aineistotyyppi:	Artikkeli
Kieli:	English
Aiheet:	Product choice. Performance evaluation. Decision making models. Objectives.