Bad reviews can boost sales. Here's why.

Bad reviews can boost sales. Here's why.

Detalhes bibliográficos
Publicado no:Harvard Business Review V. 90, 1-6,9-12 (2012).
Autor principal: Berger, Jonah
Formato: Artigo
Idioma:English
Assuntos:
Publicity.
Market research.
Consumer behavior.