The psychology of advertising

The psychology of advertising

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Bibliografski detalji
Glavni autor: Fennis, Bob Michae?l 1968-
Daljnji autori: Stroebe, Wolfgang
Format: Knjiga
Jezik:English
Izdano: Hove, East Sussex, Eng. Psychology Press 2010.
Teme:
Advertising > Psychological aspects.
Consumers > Attitudes.