A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 49, 3 (2012).
Hlavní autor: Rutz, Oliver J.
Médium: Článek
Jazyk:English
Témata:
Online advertising.
Hospitality industry.
Mathematical models.