A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

Dades bibliogràfiques
Publicat a:Journal of marketing research V. 49, 3 (2012).
Autor principal: Rutz, Oliver J.
Format: Article
Idioma:English
Matèries:
Online advertising.
Hospitality industry.
Mathematical models.