A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

Bibliografski detalji
Izdano u:Journal of marketing research V. 49, 3 (2012).
Glavni autor: Rutz, Oliver J.
Format: Članak
Jezik:English
Teme:
Online advertising.
Hospitality industry.
Mathematical models.