A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research V. 49, 3 (2012).
1. Verfasser: Rutz, Oliver J.
Format: Artikel
Sprache:English
Schlagworte:
Online advertising.
Hospitality industry.
Mathematical models.