A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

A latent instrumental variables approach to modeling keyword conversion in paid search advertising.

Detalles Bibliográficos
Publicado en:Journal of marketing research V. 49, 3 (2012).
Autor principal: Rutz, Oliver J.
Formato: Artículo
Lenguaje:English
Materias:
Online advertising.
Hospitality industry.
Mathematical models.