Cita APA (7th ed.)

Rutz, O. J. A latent instrumental variables approach to modeling keyword conversion in paid search advertising. Journal of marketing research.

Cita Chicago (17th ed.)

Rutz, Oliver J. "A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising." Journal of Marketing Research .

Cita MLA (9th ed.)

Rutz, Oliver J. "A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising." Journal of Marketing Research, .