APA (7th ed.) Citation

Rutz, O. J. A latent instrumental variables approach to modeling keyword conversion in paid search advertising. Journal of marketing research.

Chicago Style (17th ed.) Citation

Rutz, Oliver J. "A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising." Journal of Marketing Research .

MLA (9th ed.) Citation

Rutz, Oliver J. "A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising." Journal of Marketing Research, .