Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Bibliografiska uppgifter
I publikationen:Journal of marketing research V. 49, 3 (2012).
Huvudupphovsman: Craig, Adam W.
Materialtyp: Artikel
Språk:English
Ämnen:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.