Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Библиографические подробности
Опубликовано в::	Journal of marketing research V. 49, 3 (2012).
Главный автор:	Craig, Adam W.
Формат:	Статья
Язык:	English
Предметы:	False advertising. Consumer behavior. Cognition & reasoning. Brain. Nuclear magnetic resonance > NMR.