Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Detalhes bibliográficos
Publicado no:Journal of marketing research V. 49, 3 (2012).
Autor principal: Craig, Adam W.
Formato: Artigo
Idioma:English
Assuntos:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.