Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing research V. 49, 3 (2012).
Hoofdauteur: Craig, Adam W.
Formaat: Artikel
Taal:English
Onderwerpen:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.