Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Bibliografski detalji
Izdano u:Journal of marketing research V. 49, 3 (2012).
Glavni autor: Craig, Adam W.
Format: Članak
Jezik:English
Teme:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.