Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

מידע ביבליוגרפי
הוצא לאור ב:Journal of marketing research V. 49, 3 (2012).
מחבר ראשי: Craig, Adam W.
פורמט: Article
שפה:English
נושאים:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.