Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Bibliografiset tiedot
Julkaisussa:Journal of marketing research V. 49, 3 (2012).
Päätekijä: Craig, Adam W.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.