Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Xehetasun bibliografikoak
Argitaratua izan da:Journal of marketing research V. 49, 3 (2012).
Egile nagusia: Craig, Adam W.
Formatua: Artikulua
Hizkuntza:English
Gaiak:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.