Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Suspicious minds Exploring neural processes during exposure to deceptive advertising.

Bibliographic Details
Published in:Journal of marketing research V. 49, 3 (2012).
Main Author: Craig, Adam W.
Format: Article
Language:English
Subjects:
False advertising.
Consumer behavior.
Cognition & reasoning.
Brain.
Nuclear magnetic resonance > NMR.