Complexity effects in choice experiment-based models.

Complexity effects in choice experiment-based models.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 49, 3 (2012).
Hlavní autor: Dellaert, Benedict G.C
Médium: Článek
Jazyk:English
Témata:
Consumer behavior.
Preferences.
Decision making.
Marketing.