Corporate brand management imperatives Custodianship, credibility.

Corporate brand management imperatives Custodianship, credibility.

Sonraí bibleagrafaíochta
Foilsithe in:California management review V. 54, 1,3,4 (2011-12).
Príomhchruthaitheoir: Balmer, John M.T
Formáid: Alt
Teanga:English
Ábhair:
Brand equity.
Organizational change.
Business communications.
Corporate culture.