Corporate brand management imperatives Custodianship, credibility.

Corporate brand management imperatives Custodianship, credibility.

Podrobná bibliografie
Vydáno v:California management review V. 54, 1,3,4 (2011-12).
Hlavní autor: Balmer, John M.T
Médium: Článek
Jazyk:English
Témata:
Brand equity.
Organizational change.
Business communications.
Corporate culture.