Balmer, J. M. Corporate brand management imperatives: Custodianship, credibility. California management review.
芝加哥风格引文Balmer, John M.T. "Corporate Brand Management Imperatives: Custodianship, Credibility." California Management Review .
MLA引文Balmer, John M.T. "Corporate Brand Management Imperatives: Custodianship, Credibility." California Management Review, .
警告：这些引文格式不一定是100％准确.