Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Bibliografski detalji
Izdano u:California management review V. 54, 1,3,4 (2011-12).
Glavni autor: Vallaster, Christine
Format: Članak
Jezik:English
Teme:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.