Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

التفاصيل البيبلوغرافية
الحاوية / القاعدة:California management review V. 54, 1,3,4 (2011-12).
المؤلف الرئيسي: Vallaster, Christine
التنسيق: مقال
اللغة:English
الموضوعات:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.