Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Detalhes bibliográficos
Publicado no:California management review V. 54, 1,3,4 (2011-12).
Autor principal: Vallaster, Christine
Formato: Artigo
Idioma:English
Assuntos:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.