Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Detalles Bibliográficos
Publicado en:California management review V. 54, 1,3,4 (2011-12).
Autor Principal: Vallaster, Christine
Formato: Artigo
Idioma:English
Subjects:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.