Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Detaylı Bibliyografya
Yayımlandı:California management review V. 54, 1,3,4 (2011-12).
Yazar: Vallaster, Christine
Materyal Türü: Makale
Dil:English
Konular:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.