Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Opis bibliograficzny
Wydane w:California management review V. 54, 1,3,4 (2011-12).
1. autor: Vallaster, Christine
Format: Artykuł
Język:English
Hasła przedmiotowe:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.