Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Bibliografische gegevens
Gepubliceerd in:California management review V. 54, 1,3,4 (2011-12).
Hoofdauteur: Vallaster, Christine
Formaat: Artikel
Taal:English
Onderwerpen:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.