Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Dettagli Bibliografici
Pubblicato in:California management review V. 54, 1,3,4 (2011-12).
Autore principale: Vallaster, Christine
Natura: Articolo
Lingua:English
Soggetti:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.