Strategically leveraging corporate social responsibility A corporate branding perspective.

Strategically leveraging corporate social responsibility A corporate branding perspective.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:California management review V. 54, 1,3,4 (2011-12).
Prif Awdur: Vallaster, Christine
Fformat: Erthygl
Iaith:English
Pynciau:
Corporate responsibility.
Social responsibility.
Qualitative research.
Corporate identity.