Event-related advertising and the special case of sponsorship-linked.

Sonraí bibleagrafaíochta
Foilsithe in:	International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Príomhchruthaitheoir:	Kelly, Sarah J.
Formáid:	Alt
Teanga:	English
Ábhair:	Corporate sponsorship. Brand image. Content analysis.