Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

书目详细资料
发表在:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
主要作者: Yong Seok Sohn
格式: 文件
语言:English
主题:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.