Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Bibliografiska uppgifter
I publikationen:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Huvudupphovsman: Yong Seok Sohn
Materialtyp: Artikel
Språk:English
Ämnen:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.