Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Библиографические подробности
Опубликовано в::International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Главный автор: Yong Seok Sohn
Формат: Статья
Язык:English
Предметы:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.