Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Bibliografische gegevens
Gepubliceerd in:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Hoofdauteur: Yong Seok Sohn
Formaat: Artikel
Taal:English
Onderwerpen:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.