Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Prif Awdur: Yong Seok Sohn
Fformat: Erthygl
Iaith:English
Pynciau:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.