Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Communication strategies for enhancing perceived fit in the CSR sponsorship context.

Dades bibliogràfiques
Publicat a:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Autor principal: Yong Seok Sohn
Format: Article
Idioma:English
Matèries:
Social responsibilities.
Corporate image.
Customer relations.
Corporate sponsorship.