Enhancing brand image via sponsorship Strength of association effects.

Enhancing brand image via sponsorship Strength of association effects.

Bibliografiska uppgifter
I publikationen:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Huvudupphovsman: Zdravkovic, Srdan
Materialtyp: Artikel
Språk:English
Ämnen:
Corporate sponsorship.
Brand image.