Enhancing brand image via sponsorship Strength of association effects.

Enhancing brand image via sponsorship Strength of association effects.

Detalhes bibliográficos
Publicado no:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Autor principal: Zdravkovic, Srdan
Formato: Artigo
Idioma:English
Assuntos:
Corporate sponsorship.
Brand image.