Enhancing brand image via sponsorship Strength of association effects.

Enhancing brand image via sponsorship Strength of association effects.

Opis bibliograficzny
Wydane w:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
1. autor: Zdravkovic, Srdan
Format: Artykuł
Język:English
Hasła przedmiotowe:
Corporate sponsorship.
Brand image.