Enhancing brand image via sponsorship Strength of association effects.

Enhancing brand image via sponsorship Strength of association effects.

Détails bibliographiques
Publié dans:International journal of advertising : quarterly review of marketing communication V. 31, 1-4 (2012).
Auteur principal: Zdravkovic, Srdan
Format: Article
Langue:English
Sujets:
Corporate sponsorship.
Brand image.